This is the textbook for the Prince George's Community College course BMK 2510: Introduction to Marketing.

This course covers the basic marketing principles found in the American business system. The student explores the concepts of market research, market segmentation, target marketing, consumer and industrial buying behavior, product development, channel strategy, promotional strategies, pricing issues, international marketing, and related topics

Course Outcomes include:

1. Relate the elements of the marketing mix, also known as the 4 P’s.

2. Distinguish the steps needed to create a strategic relationship between the marketing mix and the demographic/ psychographic make-up of the target market.

3. Examine the components of market segmentation and the various methods of segmentation.

4. Interrelate the various steps of the consumer buying process.

5. Analyze the components of Internet Marketing as they relate to traditional marketing practices.

This is the textbook for the Prince George's Community College Course, BMK-2710: Salesmanship.

The course covers the basic principles of personal selling as found in the American business system. The student learns the terms, concepts, and frameworks used by practicing professional salespeople to create win-win partnerships between buyer and seller. The student learns the interpersonal skills used in developing relationship strategies.

Within this book you’ll have a chance to meet the pros, the people who have achieved success in their careers in sales. At the beginning of each chapter you’ll have the opportunity to go on a video ride-along, a chance to hear from sales professionals and learn firsthand what it’s like to be in sales. You’ll go on video ride-alongs with some of the best in the business and hear about their personal selling experiences and tips of the trade.

This is the textbook for the Prince George's Community College course BMK-2730: Retail Business Management.

The course covers the basic retailing principles as found in the American business system. The student will learn the types of retail businesses, retail buying, selling, advertising and merchandising. The course will also examine the implications of the evolution of e-retailing as it affects how consumers make purchase decisions.

Course Outcomes
1. Distinguish among the various types of retail establishments and cyber-stores.
2. Interrelate the six stages of the consumer buying process.
3. Examine how marketing strategy relates specifically to retailing.
4. Assess the scope, organization, and operation of retail businesses.
5. Relate the components of buying, selling, advertising, and merchandising in retailing.

This text address the basic characteristics of the business enterprise, its organization and role in a free society. It is used in the Prince George's Community College course BMT-1010: Introduction to Business, a gateway course into the basics of business enterprise, its organization and its role in a free society. Emphasis is placed on business environments, marketing, and the use of technology in business. Students explore economic systems and conditions, the global environment, and components of business, such as corporate and social responsibility. Students are introduced to various components of human resources management such as structure, leadership, motivation, and teaming. Students learn about financial management in terms of assets, liabilities, and equity.

This OpenStax textbook is used in the Prince George's Community College course BMT 1420: Organizational Management. It aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management.

It has been adapted from the OpenStax Textbook, Organizational Behavior available at https://openstax.org/details/books/organizational-behavior.

This texts addresses the supervisory function of the first-line supervisor. Emphasis on decision making and problem solving using case studies and role playing. It is used in the Prince George's Community College course BMT 1550: Elements of Supervision, a course that provides students with a basic understanding of the role and responsibility of supervisors. It is intended for practicing or newly appointed managers and supervisors as well as those aspiring to these positions. The course examines the problems and challenges that supervisors face. Special emphasis is placed on developing solutions, including the potential results of each. Students explore management theories coupled with a “hands-on” approach to problem solving.

This text offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept. It is used in the Prince George's Community College course BMT 1570: Small Business Management, a course designed to acquaint students with the many diverse areas of entrepreneurship, including but not limited to: identifying a viable product or service, target markets, financial analysis, and ethics. Emphasis is placed on how aspiring entrepreneurs can develop their entrepreneurial mindset and opportunity recognition capabilities to develop winning entrepreneurial plans for future ventures.

Principles of Management teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. It is used in the Prince George's Community College course BMT 1600: Principles of Management, a study of the role of the business manager and the decision-making process. Included are the identification of planning, organizing, leading and controlling functions of management. The development of management and organization theory is discussed. Subtopics include the role of the manager in today’s dynamic and diverse environments; tactical, strategic and contingency planning; elements of leadership; communications; and workforce diversity. Lastly, students examine the control process necessary to measure productivity

This text addresses financial planning concepts, their application and the risk factor in the management of finances. It is used in the Prince George's Community College course BMT 1620: Financial Planning and Investments, a course where students plan to increase their net worth by building a personal finance portfolio. Emphasis is on liquid asset management and investments such as stocks, bonds, personal property, etc. Additionally, students explore how financial planning impacts tax liability. Furthermore, students examine different types of insurance policies related to life, health, and home. Lastly, students study retirement planning and the components of estate planning.

This text examines the dynamics of exceptional customer service. Develops skills necessary in dealing with customers effectively, using creative techniques to improve communication skills to achieve customer satisfaction. It is used in the Prince George's Community College course BMT 1650: Customer Service, a course that examines the dynamics of exceptional customer service. Emphasis is placed on the role of customer service, customers in today’s business environment, dealing with customers effectively, the role of management, developing techniques to improve communication skills to achieve customer satisfaction, and the exploration of customer service trends.

This text is used in the Prince George's Community College course BMT 2400: Strategic Management, which introduces students to the strategic management process. Students learn how use information to select and modify strategies to compete effectively. Emphasis is on organizational structure and controls, strategic leadership and entrepreneurship, as well as the legal and ethical components and implications of corporate governance.

This text addresses the fundamental concepts of compensation management, theory of organizational reward systems, and methods of compensating employees. Topics include compensation objectives, employee benefits options, internal and pay structures, incentive programs, performance appraisals, union and government roles in compensation, and international pay systems. It is used in the Prince George's Community College course, BMT 2580: Compensation and Benefits Management.

In this textbook, students are introduced to practical organizational training and development in the workplace. Students begin by examining the different theories of development training. This serves as the basis for a needs assessment using a SWOT analysis. Students examine the cost-effectiveness of training and the benefits and challenges associated with the use of technology in organizational training. Additionally, students examine how to determine the appropriate training methods

This text presents the principles and practices of human resource management in the business organization. It is used in the Prince George's Community College course BMT 2610: Human Resource Management, a course which examines principles and practices of human resource management in the business organization. Emphasis is placed on trends in management; safety in the workplace; job analysis; employee training, development and performance; compensation and benefits; as well as HR goals and global developments.

This text It is used in the Prince George's Community College course BMT 2660: Conflict Management. It provides powerful techniques for dealing effectively and confidently with difficult situations in the workplace. The course further examines strategies to strengthen organizational efficiency and productivity by developing, building and strengthening more cooperative and productive working relationships. Subtopics include defining the causes and types of conflict and its impact on productivity, costs and profits. Students are taught the elements of emotional intelligence and its role

This text examines diversity in the workplace and the resulting challenges to corporate culture in developing an understanding of diversity. It is used in the Prince George's Community College course BMT 2720: Managing Workplace Diversity which examines distinct differences within the workplace. Emphasis is placed on diversity, diversity consciousness, individual success, social barriers, communication, teamwork, leadership and the resulting challenges to corporate culture in developing an understanding of diversity within the workplace.

This text is used in the Prince George's Community College course BPM 1010: Residential Property Management. It is designed to prepare students to manage multi-family properties. The management of rental property (apartments) is emphasized, but common interest realty associations (CIRA) and other residential property (manufactured and senior housing and single family homes) are also covered. Course topics include forms and goals of ownership; leasing; human resource management; property operations; resident policies; marketing, budgeting and planning; legal and risk management; and government regulations. Prepares students for entry-level positions as leasing consultants or assistant property managers, as well as for further professional training and certification.

This text is designed to prepare students to develop and implement maintenance systems for residential properties. Topics include the property manager’s role in maintenance; conducting inspections; developing and scheduling maintenance programs; budgeting for maintenance; staffing and contracting; energy management; customer service; government codes and regulations; and safety and security. It is used in the Prince George's Community College course BPM 1020: Maintenance for Residential Property Management.

This textbook was created to support an Interviewing Course. This textbook explores the theory and practice of interviewing. Students examine the different types of interviews which can be conducted, including their contexts. Consideration is given to the interviewer and the interviewee’s role and expectations, especially regarding their competency and communication skills. The ethical implications of conducting an interview are incorporated into the examination of interviewing. Additionally, students create a professional resume.

This text examines the dynamics of exceptional customer service. Develops skills necessary in dealing with customers effectively, using creative techniques to improve communication skills to achieve customer satisfaction.