Accounting Principles: A Business Perspective uses annual reports of real companies to illustrate many of the accounting concepts in use in business today. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. This text was developed to help you develop these skills.
Though accounting may seem like a dense and complex subject, this course is designed to present the accounting cycle in an accessible and logical manner. It will provide you with a solid understanding of basic accounting principles and will introduce you to financial statement analysis.
Law has different meanings as well as different functions. Philosophers have considered issues of justice and law for centuries, and several different approaches, or schools of legal thought, have emerged. In this chapter, we will look at those different meanings and approaches and will consider how social and political dynamics interact with the ideas that animate the various schools of legal thought. We will also look at typical sources of “positive law” in the United States and how some of those sources have priority over others, and we will set out some basic differences between the US legal system and other legal systems.
Recent developments in contract theory. Includes advanced models of moral hazard, adverse selection, mechanism design and incomplete contracts with applications to theory of the firm, organizational design, and financial structure.
This class covers the analysis and modeling of stochastic processes. Topics include measure theoretic probability, martingales, filtration, and stopping theorems, elements of large deviations theory, Brownian motion and reflected Brownian motion, stochastic integration and Ito calculus and functional limit theorems. In addition, the class will go over some applications to finance theory, insurance, queueing and inventory models.
This course draws on a wide range of perspectives to explore the roots of long term competitive advantage in unusually successful firms. Using a combination of cases, simulations, readings and, most importantly, lively discussion, the course will explore the ways in which long term advantage is built from first mover advantage, increasing returns, and unique organizational competencies. We will focus particularly on the ways in which the actions of senior management build competitive advantage over time, and on the strategic implications of understanding the roots of a firm's success.
This course provides a deep understanding of engineering systems at a level intended for research on complex engineering systems. It provides a review and extension of what is known about system architecture and complexity from a theoretical point of view while examining the origins of and recent developments in the field. The class considers how and where the theory has been applied, and uses key analytical methods proposed. Students examine the level of observational (qualitative and quantitative) understanding necessary for successful use of the theoretical framework for a specific engineering system. Case studies apply the theory and principles to engineering systems.
This half-semester course introduces and surveys a selection of cutting-edge topics in the field of real estate finance and investments. The course follows an informal ŰĎseminarŰ format to the maximum degree possible, with students expected to take considerable initiative. Lectures and discussions led by the instructors will be supplemented by several guest speakers from the real estate investment industry, who will present perspectives on current trends and important developments in the industry.
" In analyzing fiscal issues, conventional public finance approaches focus mainly on taxation and public spending. Policymakers and practitioners rarely explore solutions by examining the fundamental problem: the failure of interested parties to act collectively to internalize the positive externalities generated by public goods. Public finance is merely one of many possible institutional arrangements for assigning the rights and responsibilities to public goods consumption. This system is currently under stress because of the financial crisis. The first part of the class will focus on collective action and its connection with local public finance. The second part will explore alternative institutional arrangements for mediating collective action problems associated with the provision of local public goods. The objective of the seminar is to broaden the discussion of local public finance by incorporating collective action problems into the discourse. This inclusion aims at exploring alternative institutional arrangements for financing local public services in the face of severe economic downturn. Applications of emerging ideas to the provision of public health, education, and natural resource conservation will be discussed."
The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.
Overview of airline management decision processes, with a focus on economic issues and their relationship to operations planning models and decision support tools. Application of economic models of demand, pricing, costs, and supply to airline markets and networks. Examination of industry practice and emerging methods for fleet planning, route network design, scheduling, pricing and revenue management, with emphasis on the interactions between the components of airline management and profit objectives in competitive environments. Students participate in a competitive airline management simulation game as part of the subject requirements.
This class examines how and why twentieth-century Americans came to define the ŰĎgood lifeŰ through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.
Analytic Techniques for Public Management and Policy was written with the hope that the techniques of psychometrics, econometrics, and the ever-increasing quality of quantitative research in the social sciences can be used effectively to engage in evidence-based research. The ultimate goal is to encourage public management and policy researchers to inform more effective governance.
This course presents real-world examples in which quantitative methods provide a significant competitive edge that has led to a first order impact on some of today's most important companies. We outline the competitive landscape and present the key quantitative methods that created the edge (data-mining, dynamic optimization, simulation), and discuss their impact.
This course covers the key quantitative methods of finance: financial econometrics and statistical inference for financial applications; dynamic optimization; Monte Carlo simulation; stochastic (ItĺŞ) calculus. These techniques, along with their computer implementation, are covered in depth. Application areas include portfolio management, risk management, derivatives, and proprietary trading.
Explores how organizations can use system dynamics to achieve important goals. Student teams work with client managers to tackle the clients' most pressing issues. Students discuss experiences with their clients, and learn modeling and consulting skills they need to be effective. Focus on gaining practical insight from the system dynamics process. Projects are sponsored by diverse organizations from a range of industries and sizes from start-ups to the Fortune 500.
Develops facility with concepts, language, and analytical tools of economics. Covers microeconomics, macroeconomics, and international trade and payments. Emphasizes integration of theory, data, and judgment in the analysis of corporate decisions and public policy, and in the assessment of changing US and international business environments. Restricted to Sloan Fellows. The fact of scarcity forces individuals, firms, and societies to choose among alternative uses -- or allocations -- of its limited resources. Accordingly, the first part of this summer course seeks to understand how economists model the choice process of individual consumers and firms, and how markets work to coordinate these choices. It also examines how well markets perform this function using the economist's criterion of market efficiency. Overall, this course focuses on microeconomics, with some topics from macroeconomics and international trade. It emphasizes the integration of theory, data, and judgment in the analysis of corporate decisions and public policy, and in the assessment of changing U.S. and international business environments.
An introduction to bargaining and negotiation in public, business, and legal settings. Combines a "hands-on" skill-building orientation with a look at pertinent social theory. Strategy, communications, ethics, and institutional influences are examined as they influence the ability of actors to analyze problems, negotiate agreements, and resolve disputes in social, organizational, and political circumstances characterized by interdependent interests.
This is the textbook for the Prince George's Community College course BMK 2510: Introduction to Marketing.
This course covers the basic marketing principles found in the American business system. The student explores the concepts of market research, market segmentation, target marketing, consumer and industrial buying behavior, product development, channel strategy, promotional strategies, pricing issues, international marketing, and related topics
Course Outcomes include:
1. Relate the elements of the marketing mix, also known as the 4 P’s.
2. Distinguish the steps needed to create a strategic relationship between the marketing mix and the demographic/ psychographic make-up of the target market.
3. Examine the components of market segmentation and the various methods of segmentation.
4. Interrelate the various steps of the consumer buying process.
5. Analyze the components of Internet Marketing as they relate to traditional marketing practices.
This is the textbook for the Prince George's Community College Course, BMK-2710: Salesmanship.
The course covers the basic principles of personal selling as found in the American business system. The student learns the terms, concepts, and frameworks used by practicing professional salespeople to create win-win partnerships between buyer and seller. The student learns the interpersonal skills used in developing relationship strategies.
Within this book you’ll have a chance to meet the pros, the people who have achieved success in their careers in sales. At the beginning of each chapter you’ll have the opportunity to go on a video ride-along, a chance to hear from sales professionals and learn firsthand what it’s like to be in sales. You’ll go on video ride-alongs with some of the best in the business and hear about their personal selling experiences and tips of the trade.
This is the textbook for the Prince George's Community College course BMK-2730: Retail Business Management.
The course covers the basic retailing principles as found in the American business system. The student will learn the types of retail businesses, retail buying, selling, advertising and merchandising. The course will also examine the implications of the evolution of e-retailing as it affects how consumers make purchase decisions.
1. Distinguish among the various types of retail establishments and cyber-stores.
2. Interrelate the six stages of the consumer buying process.
3. Examine how marketing strategy relates specifically to retailing.
4. Assess the scope, organization, and operation of retail businesses.
5. Relate the components of buying, selling, advertising, and merchandising in retailing.
This text address the basic characteristics of the business enterprise, its organization and role in a free society. It is used in the Prince George's Community College course BMT-1010: Introduction to Business, a gateway course into the basics of business enterprise, its organization and its role in a free society. Emphasis is placed on business environments, marketing, and the use of technology in business. Students explore economic systems and conditions, the global environment, and components of business, such as corporate and social responsibility. Students are introduced to various components of human resources management such as structure, leadership, motivation, and teaming. Students learn about financial management in terms of assets, liabilities, and equity.
This OpenStax textbook is used in the Prince George's Community College course BMT 1420: Organizational Management. It aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management.
It has been adapted from the OpenStax Textbook, Organizational Behavior available at https://openstax.org/details/books/organizational-behavior.
This texts addresses the supervisory function of the first-line supervisor. Emphasis on decision making and problem solving using case studies and role playing. It is used in the Prince George's Community College course BMT 1550: Elements of Supervision, a course that provides students with a basic understanding of the role and responsibility of supervisors. It is intended for practicing or newly appointed managers and supervisors as well as those aspiring to these positions. The course examines the problems and challenges that supervisors face. Special emphasis is placed on developing solutions, including the potential results of each. Students explore management theories coupled with a “hands-on” approach to problem solving.
This text offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept. It is used in the Prince George's Community College course BMT 1570: Small Business Management, a course designed to acquaint students with the many diverse areas of entrepreneurship, including but not limited to: identifying a viable product or service, target markets, financial analysis, and ethics. Emphasis is placed on how aspiring entrepreneurs can develop their entrepreneurial mindset and opportunity recognition capabilities to develop winning entrepreneurial plans for future ventures.
Principles of Management teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. It is used in the Prince George's Community College course BMT 1600: Principles of Management, a study of the role of the business manager and the decision-making process. Included are the identification of planning, organizing, leading and controlling functions of management. The development of management and organization theory is discussed. Subtopics include the role of the manager in today’s dynamic and diverse environments; tactical, strategic and contingency planning; elements of leadership; communications; and workforce diversity. Lastly, students examine the control process necessary to measure productivity
This text addresses financial planning concepts, their application and the risk factor in the management of finances. It is used in the Prince George's Community College course BMT 1620: Financial Planning and Investments, a course where students plan to increase their net worth by building a personal finance portfolio. Emphasis is on liquid asset management and investments such as stocks, bonds, personal property, etc. Additionally, students explore how financial planning impacts tax liability. Furthermore, students examine different types of insurance policies related to life, health, and home. Lastly, students study retirement planning and the components of estate planning.
This text examines the dynamics of exceptional customer service. Develops skills necessary in dealing with customers effectively, using creative techniques to improve communication skills to achieve customer satisfaction. It is used in the Prince George's Community College course BMT 1650: Customer Service, a course that examines the dynamics of exceptional customer service. Emphasis is placed on the role of customer service, customers in today’s business environment, dealing with customers effectively, the role of management, developing techniques to improve communication skills to achieve customer satisfaction, and the exploration of customer service trends.
This text is used in the Prince George's Community College course BMT 2400: Strategic Management, which introduces students to the strategic management process. Students learn how use information to select and modify strategies to compete effectively. Emphasis is on organizational structure and controls, strategic leadership and entrepreneurship, as well as the legal and ethical components and implications of corporate governance.
This text addresses the fundamental concepts of compensation management, theory of organizational reward systems, and methods of compensating employees. Topics include compensation objectives, employee benefits options, internal and pay structures, incentive programs, performance appraisals, union and government roles in compensation, and international pay systems. It is used in the Prince George's Community College course, BMT 2580: Compensation and Benefits Management.
In this textbook, students are introduced to practical organizational training and development in the workplace. Students begin by examining the different theories of development training. This serves as the basis for a needs assessment using a SWOT analysis. Students examine the cost-effectiveness of training and the benefits and challenges associated with the use of technology in organizational training. Additionally, students examine how to determine the appropriate training methods
This text presents the principles and practices of human resource management in the business organization. It is used in the Prince George's Community College course BMT 2610: Human Resource Management, a course which examines principles and practices of human resource management in the business organization. Emphasis is placed on trends in management; safety in the workplace; job analysis; employee training, development and performance; compensation and benefits; as well as HR goals and global developments.
This text It is used in the Prince George's Community College course BMT 2660: Conflict Management. It provides powerful techniques for dealing effectively and confidently with difficult situations in the workplace. The course further examines strategies to strengthen organizational efficiency and productivity by developing, building and strengthening more cooperative and productive working relationships. Subtopics include defining the causes and types of conflict and its impact on productivity, costs and profits. Students are taught the elements of emotional intelligence and its role
This text examines diversity in the workplace and the resulting challenges to corporate culture in developing an understanding of diversity. It is used in the Prince George's Community College course BMT 2720: Managing Workplace Diversity which examines distinct differences within the workplace. Emphasis is placed on diversity, diversity consciousness, individual success, social barriers, communication, teamwork, leadership and the resulting challenges to corporate culture in developing an understanding of diversity within the workplace.
This text is used in the Prince George's Community College course BPM 1010: Residential Property Management. It is designed to prepare students to manage multi-family properties. The management of rental property (apartments) is emphasized, but common interest realty associations (CIRA) and other residential property (manufactured and senior housing and single family homes) are also covered. Course topics include forms and goals of ownership; leasing; human resource management; property operations; resident policies; marketing, budgeting and planning; legal and risk management; and government regulations. Prepares students for entry-level positions as leasing consultants or assistant property managers, as well as for further professional training and certification.
This text is designed to prepare students to develop and implement maintenance systems for residential properties. Topics include the property manager’s role in maintenance; conducting inspections; developing and scheduling maintenance programs; budgeting for maintenance; staffing and contracting; energy management; customer service; government codes and regulations; and safety and security. It is used in the Prince George's Community College course BPM 1020: Maintenance for Residential Property Management.
Surveys research which incorporates psychological evidence into economics. Prospect theory. Biases in probabilistic judgment. Self-control and mental accounting with implications for consumption and savings. Fairness, altruism, and public goods contributions. Financial market anomalies and theories. Impact of markets, learning, and incentives. Some evidence on memory, attention, categorization, and the thinking process.
Lean thinking, as well as associated processes and tools, have involved into a ubiquitous perspective for improving systems particularly in the manufacturing arena. With application experience has come an understanding of the boundaries of lean capabilities and the benefits of getting beyond these boundaries to further improve performance. Discrete event simulation is recognized as one beyond-the-boundaries of lean technique. Thus, the fundamental goal of this text is to show how discrete event simulation can be used in addition to lean thinking to achieve greater benefits in system improvement than with lean alone. Realizing this goal requires learning the problems that simulation solves as well as the methods required to solve them. The problems that simulation solves are captured in a collection of case studies. These studies serve as metaphors for industrial problems that are commonly addressed using lean and simulation.
While big data infiltrates all walks of life, most firms have not changed sufficiently to meet the challenges that come with it. In this course, you will learn how to develop a big data strategy, transform your business model and your organization.
This course will enable professionals to take their organization and their own career to the next level, regardless of their background and position.
Professionals will learn how to be in charge of big data instead of being subject to it. In particular, they will become familiar with tools to:
assess their current situation regarding potential big data-induced changes of a disruptive nature,
identify their options for successfully integrating big data in their strategy, business model and organization, or if not possible, how to exit quickly with as little loss as possible, and
strengthen their own position and that of their organization in our digitalized knowledge economy
The course will build on the concepts of product life cycles, the business model canvas, organizational theory and digitalized management jobs (such as Chief Digital Officer or Chief Informatics Officer) to help you find the best way to deal with and benefit from big data induced changes.
This is an entire course/e-textbook that was formerly the Boundless Business text that was purchased by Lumen Learning and maintained in its current form.
The material presented in this resource is generally accurate especially considering that it reflects standard business practices and concepts that have changed little. A few of the examples given in the text could be a bit dated, which indicates that its utility may come from linking to specific parts of the course rather than using it as an entire textbook substitute. There does not appear to be a great deal of bias with this work, since its positioning is relatively generic to the facts and figures and it typically steers clear of opinions and judgments. An instructor could easily remix this with more current, relevant, and culturally deeper examples.
The text includes detailed images and graphs that are well done and help drive home visual concepts. It is limited in terms of interactivity and is still a text heavy presentation. This material is published as CC-Sharealike so it can be remixed but not revised. Lumen has taken some responsibility for the fact that it can still be edited but likely not updated to increase its currency. Since Lumen owns this material, it is likely to be here in this state for a long while.
Most of the material is relevant to any Introductory Business course with concepts that would apply for a long period of time. This material generally ages well, it just needs to be paired with continually more updated and relevant examples as technologies and markets change. Student could likely meet their learning goals and interests with this material as a support (curated by the instructor) to an existing course but it likely does not standalone as a full course resource. It seems most useful for providing depth to key points with direct links to sub-pages within this course.