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Principles of Marketing
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Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Subject:
Business and Finance
Marketing
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
05/22/2019
Public Speaking
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The course is an introduction to the preparation and delivery of oral presentations in an extemporaneous style. Emphasis is on ethical research, critical and logical analysis, and organization of informative and persuasive presentations.

Subject:
Communication
Communications & Media
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
05/22/2019
Rules for Exponents
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Laws of Exponents

Product and Quotient Rules
The Power rule for Exponents
Negative and Zero Exponents
Simplify Expressions using the Exponent Rules

Subject:
Algebra
Mathematics
Material Type:
Lesson Plan
Provider:
Lumen Learning
Date Added:
05/22/2019
Solve Inequalities
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Represent inequalities on a number line.
Represent inequalities using interval notation.
Use the addition and multiplication properties to solve algebraic inequalities and express their solutions graphically and with interval notation.
Solve inequalities that contain absolute values.
Combine properties of inequalities to isolate variables, solve algebraic inequalities, and express their solutions graphically.
Simplify and solve algebraic inequalities using the distributive property to clear parentheses and fractions.

Subject:
Algebra
Mathematics
Material Type:
Lesson Plan
Teaching/Learning Strategy
Provider:
Lumen Learning
Date Added:
05/22/2019
Technical Writing
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A focus on the organization, development, and refinement of technical communications.  Internal and external communications, including letters, memos, reports, and presentations are included.

Subject:
Communication
Communications & Media
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
05/22/2019
Texas Government
Unrestricted Use
CC BY
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A textbook written by Dr. Daniel Regalado (Professor of Government and History at Odessa College), along with some sources from OpenStax material, for GOVT 2306: Texas Government. Source was written in Fall 2017.

Subject:
History
Political Science
Social Science
Material Type:
Textbook
Provider:
Lumen Learning
Author:
Daniel M Regalado PhD
Date Added:
05/22/2019